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Hey, College Sports World—Stop Calling the Athletes ‘Kids’

Today’s guest columnist is Chris Corr of Troy University. The National Labor Relations Board’s (NLRB) involvement in college athletics centers on the relationship between institutions and college...

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Nick Saban Retires at Alabama After 17 Years and 6 Titles

Seven-time national champion college football coach Nick Saban is retiring from the University of Alabama after 17 seasons, according to multiple media reports. Saban’s Crimson Tide won their second...

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College Football’s Coaching Carousel Approaches Warp Speed

Back in 2007, Alabama’s hiring process that brought Nick Saban to Tuscaloosa played out over 38 days. Tasked with finding Saban’s replacement last week, Crimson Tide athletic director Greg Byrne gave...

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Sporticast 314: Uncovering Untapped Billions in College Sports

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Teall Sports & Entertainment chairman/CEO Ben Sutton about the untapped billions in college sports. Few...

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What I Wanted to Say at Congress’ NIL Hearing but Wasn’t Asked

Today’s guest columnist is Victoria Jackson, a sports historian and clinical associate professor at Arizona State. Earlier this month I testified during a legislative hearing considering the FAIR...

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EA Sports Offering $600 NIL Deals to Be in NCAA Game

EA Sports is getting back in the game. With the anticipated return of its college football video game, EA Sports College Football 25, Electronic Arts is sending out NIL offers worth $600 each to more...

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Fox Preps Friday College Football Showcase as ‘SmackDown’ Exits

When Fox elected to part ways with the WWE’s Friday Night SmackDown franchise last fall, it did so knowing full well that it was walking away from its highest-rated primetime show. But with the...

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Auburn’s Under Armour Stock Deal Fell by $8.6M. Now It’s a Nike School

Auburn has agreed to a new 10-year apparel contract with Nike, a deal that will follow its unique financial arrangement with Under Armour—which has decreased in value by $8.6 million because of its...

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College Football Unlikely to Boost Campus Enrollment, Per Study

America’s institutions of higher learning should not expect to Hail Mary—or simply hike—their way out of the national college enrollment crisis, according to new research. A study published this month...

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Super League Proposal Can Be Giant Step Forward for College Sports

Today’s guest columnist is B. David Ridpath, professor of sport business at Ohio University. Several weeks ago, I heard the man often referred to as the “most powerful person in college sports,”...

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The Case to End College Football

Today’s guest columnists are professors and authors Nathan Kalman-Lamb and Derek Silva. College football is morally indefensible. That is the premise of our forthcoming book The End of College...

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Friday Night Lights: Fox Primed for New College Football Window

When the 2024-25 broadcast season kicks off in September, Fox will have to forge ahead without its highest-rated primetime series, a two-hour block that defied both gravity and the ongoing erosion of...

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Tulane, Louisiana Start Fight Over ‘Cheapest Beer in College Football’

Nothing screams college football like cheap beer and petty tweets. In promoting their season ticket package for the upcoming college football season, the Tulane Green Wave posted a photo on social...

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Sporticast 366: Athletes Are Revolutionizing Olympics Coverage

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the many ways in which athletes are...

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Duke Turns to DJ, Instagram Star in College Football’s New Arms Race

British DJ Jonas Blue is scheduled to play sets in Las Vegas and Amsterdam this fall—and in between those performances, he’ll perform in Durham, N.C., during a Duke football game.  Blue—who garners...

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Tech Alters View From College Football Sidelines This Season

Mississippi football coach Lane Kiffin was initially against it. Clemson coach Dabo Swinney is looking forward to it. Arizona State coach Kenny Dillingham thinks “it’s like cheating.” And Georgia...

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Big Ten, SEC Could Seize Majority Viewing Share by Themselves

This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. If you have the kind of brain that balks whenever it tries to make sense of...

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Colorado’s Deion Limelight Trumps $700K Bonus for North Dakota State

In May 2016, the athletic directors of Colorado and North Dakota State signed an agreement for a football game between their programs to be played on a Saturday some eight-plus years later....

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Disney, DirecTV NFL Fight Faces Sunday Deadline

On the eve of the first official Saturday of the 2024-25 college football season and just days before the new NFL campaign kicks off, Disney finds itself in the thick of another haggle with a top...

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Nike Sponsors 17 of the Top 25 College Football Teams

To the most devoted sports fan, the atmosphere of college football is unmatched. The bitter rivalries, the unwavering pride in one’s alma mater, the electric bowl games and the daunting road to the...

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